Online event 

This event is free for CFG members.  

Most small to medium sized charities run the same exhausting cycle; a campaign goes out, donations spike, then silence falls and the whole process starts from scratch. Every time. The hidden cost of that reset is real but rarely calculated: staff time, supporter fatigue, acquisition spend and the compounding damage of people who gave once and were never brought back. 

This session introduces movement marketing, a practical, evidence-based approach that replaces the campaign spike with an ongoing pattern of belief, participation, recognition and re-invitation. Attendees will leave with a completed one-page mini-movement plan for a campaign or programme they already run, a clear understanding of the financial case for doing this differently and a 30-day action plan they can start the following week. 

This event will also feature a live Q&A.  

Please note that this event, while aimed at finance teams, may also be insightful for those in charge of marketing. As CFG members, any member of your organisation can join CFG at no additional cost, so you may wish to consider signing them up to this event alongside yourself. 

  
Why should I attend?  

By the end of the session, attendees will be able to: 

• Articulate the financial cost of the campaign-reset cycle in language that a trustee board can understand 

• Explain the difference between a campaign world and movement world and identify which pattern their organisation is currently running, with recognition to its impact on the finances of a charitable organisation 

• Complete a one-page mini-movement plan for one existing campaign or programme that they already run, covering belief, participation actions, recognition, proof and re-invitation 

• Apply a five-step checklist to one key web page to improve clarity for both human supporters and AI search tools to assist in the changing digital landscape, especially with recognition to organisation/campaign visibility 

• Name the single action they will take in the next 30 days with a realistic commitment of one to two hours per week 

When and where?  

• Monday 28 September 

• 14:00 – 15:15 

• Online via Zoom webinars 

• Joining instructions will be sent approximately one week prior to the event  

Who should attend?  

This free event is aimed towards the finance and marketing teams, as well as trustees and those in leadership positions of small to medium sized charitable organisations. However if the content is of interest to you, then please feel free to join us regardless of your organisation size.  

How do I book?  

Book using the “Book now” button on the right or at the bottom of the page (depending on device). You will receive joining details to join the meeting one week before the event.  

if you have any issues contact events@cfg.org.uk.  

  
About CFG events and membership  

Becoming a CFG member gives you access to exclusive benefits including event discounts, so find out more about CFG Membership before you book. Association of Independent Museums members can register for free CFG membership through our partnership.  

CFG events, training and members' meetings can count towards your continuous professional development (CPD). For more details contact your association or email events@cfg.org.uk.  

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